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Our mission is to redefine real estate in the customer’s favor.

Everyone told us the easy money was in running ads for traditional brokers, but we couldn’t stop thinking about how different real estate would be if it were designed from the ground up, using technology and totally different values, to put customers first.

So we have joined forces with agents who wante to be customer advocates, not salesmen.

Since these are our own agents, we can survey each customer on our service and pay a bonus based on the review.

We are deepening our technology beyond the initial search to make the home tour, the listing debut, the whole process, faster, easier and worry-free.

And we hope to give customers more value, not just by saving each thousands in fees, but by investing in every home we sell, by measuring our performance and improving constantly.

This is how real estate would be if it were designed just for you, because, well, it was.

Ayushman Pershad

Founder, Purplefloor.com